Unconscious branding : how neuroscience can empower (and inspire) marketing
Record details
- ISBN: 9780230341791 :
- ISBN: 0230341799 :
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Physical Description:
print
xiv, 274 pages ; 25 cm - Edition: First edition.
- Publisher: New York, NY : Palgrave Macmillan, 2012.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages [251]-269) and index. |
Formatted Contents Note: | The science below our deeper behavior. The myth of marketing ; Humans, not consumers ; The biology of behavior -- The seven steps to behavior change. Step one : interrupt the pattern ; Step two : create comfort ; Step three : lead the imagination ; Step four : Shift the feeling ; Step five : satisfy the critical mind ; Step six : change the associations ; Step seven : take action. |
Search for related items by subject
Subject: | Consumer behavior -- Psychological aspects Marketing -- Psychological aspects BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Research |
Available copies
- 1 of 1 copy available at Camosun College Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
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Interurban Library | HF 5415.32 V36 2012 (Text) | 26040002984629 | Main Collection | Volume hold | Available | - |