Entrepreneurship in Hospitality and Tourism : A Global Perspective

Brookes, Maureen. (Added Author). Altinay, Levent. (Added Author).

Summary: Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective.

Record details

ISBN: 9781910158289
ISBN: 1910158283
Physical Description: print
xii, 212 p. : ill. ; 25 cm.
Publisher: Oxford : Goodfellow Publishers Ltd. ; 2015.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Theme 1: Perspectives on Entrepreneurs and Entrepreneurship; Introduction: overview of the different theoretical perspectives of entrepreneurship; Entrepreneurial Traits; Entrepreneurship as a Process; Entrepreneurship and Innovation; Entrepreneurship and Culture; Theme 2: Types of Entrepreneurship; Introduction: overview of the wide ranging context of entrepreneurshp in today's current environment; Social Entrepreneurship (entrepreneurship as a means of tackling societal problems); Corporate Entrepreneurship and Hotel Middle Managers; Ethnic Minority Entrepreneurship; Franchising; Social Franchising; Theme 3: The Growth of Entrepreneurship; Introduction: overview of the requirements for entrepreneurial growth, and the challenges faced by different stakeholders in the hospitality and tourism industry; Nurturing Small and Medium Sized Enterprises; Tourism Entrepreneurship and Social Capital; Entrepreneurship and Networking Processes; Responding to Disasters: Strategies for Hospitality and Tourism; Index