This I know : marketing lessons from under the influence
Record details
- ISBN: 9780345810366
-
Physical Description:
print
regular print
xviii, 283 pages, 18 unnumbered pages of plates : illustrations ; 24 cm - Publisher: Toronto : Alfred A. Knopf Canada, 2017.
- Copyright: ©2017.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Sludge or gravy : what business are you really in? -- Praying to the god of Otis : perfecting your elevator pitch -- Strategy : it tastes awful. And it works -- Bieber in a blender : if they feel, they believe -- Steinways and autopsies : tell me a story -- Finding your inner Broadway : what is your greatest area of opportunity? -- Start with the end : making persuasive presentations -- Purple chickens : the joy of counterintuitive thinking -- Fishing for Marilyn : timing is everything -- Nudge, nudge (wink, wink) : the power of gentle taps -- What time is the three o'clock parade? : why customer service is marketing -- Going the extra inch : the value of the small gesture -- Reid's law : the need for tension -- Keeping your shish on your kebab : maintaining your personal brand -- This I know. |
Search for related items by subject
Subject: | Small business marketing Small business -- Management Advertising |
Available copies
- 1 of 1 copy available at Camosun College Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
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Interurban Library | HF 5823 O684 2017 (Text) | 26040003197932 | Main Collection | Volume hold | Available | - |