Essentials of business research methods / Joseph F. Hair, Jr. [et al.].
Record details
- ISBN: 0471271365 (alk. paper)
- Physical Description: xxiii, 440 p. : ill. ; 24 cm.
- Publisher: Hoboken, NJ : Wiley, c2003.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Pt. I. Introduction -- Ch. 1. Business Research for the 21st Century -- -- Pt. II. Beginning the Research Process -- Ch. 2. Fundamentals of Research Design -- Ch. 3. Creative Decision Making and Research -- Ch. 4. Ethics in Business Research -- -- Pt. III. Data Collection, Management, and Sampling -- Ch. 5. Data Collection Approaches -- Ch. 6. Measurement and Scaling -- Ch. 7. Questionnaire Design -- Ch. 8. Sampling Approaches and Considerations -- -- Pt. IV. Data Analysis and Presentation -- Ch. 9. Understanding and Presenting Data -- Ch. 10. Basic Data Analysis Methods -- Ch. 11. Correlation and Regression -- Ch. 12. Reporting and Presenting Research -- -- Pt. V. Advanced Topics in Business Research -- Ch. 13. Other Multivariate Techniques -- Ch. 14. Advanced Analysis and Presentation Approaches |
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Subject: | Business > Research. |
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More information
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245 | 0 | 0. | ‡aEssentials of business research methods / ‡cJoseph F. Hair, Jr. [et al.]. |
260 | . | ‡aHoboken, NJ : ‡bWiley, ‡cc2003. | |
300 | . | ‡axxiii, 440 p. : ‡bill. ; ‡c24 cm. | |
504 | . | ‡aIncludes bibliographical references and index. | |
505 | 0 | . | ‡aPt. I. Introduction -- Ch. 1. Business Research for the 21st Century -- -- Pt. II. Beginning the Research Process -- Ch. 2. Fundamentals of Research Design -- Ch. 3. Creative Decision Making and Research -- Ch. 4. Ethics in Business Research -- -- Pt. III. Data Collection, Management, and Sampling -- Ch. 5. Data Collection Approaches -- Ch. 6. Measurement and Scaling -- Ch. 7. Questionnaire Design -- Ch. 8. Sampling Approaches and Considerations -- -- Pt. IV. Data Analysis and Presentation -- Ch. 9. Understanding and Presenting Data -- Ch. 10. Basic Data Analysis Methods -- Ch. 11. Correlation and Regression -- Ch. 12. Reporting and Presenting Research -- -- Pt. V. Advanced Topics in Business Research -- Ch. 13. Other Multivariate Techniques -- Ch. 14. Advanced Analysis and Presentation Approaches |
650 | 0. | ‡aBusiness ‡xResearch. | |
700 | 1 | . | ‡aHair, Joseph F. |
852 | . | ‡a3 ‡b14 ‡c10 ‡d8 ‡hH62 ‡i.E86 2003 ‡j2 ‡o3 ‡p33001000006238 ‡r1 ‡u2 ‡w1 ‡y2 ‡0106.95 ‡4True ‡5True ‡7True | |
856 | 4 | 2. | ‡3Publisher description ‡uhttp://www.loc.gov/catdir/description/wiley038/2003271630.html |
856 | 4 | 2. | ‡3Contributor biographical information ‡uhttp://www.loc.gov/catdir/bios/wiley045/2003271630.html |
856 | 4 | 2. | ‡3Table of contents ‡uhttp://www.loc.gov/catdir/toc/wiley032/2003271630.html |
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