Buying into sexy

Mesley, Wendy. (Added Author). Canadian Broadcasting Corporation. (Added Author).

Summary: A report on how marketers are selling a grown-up, sexualized image ("age compression" marketing) to pre-teen girls. Follows three tweeners, showing how they are being manipulated and pressured to look sexy based on pop idols and models. Then asks the boys what they think about young girls dressing sexy. Also interviews parents, marketers, and tween retailers.

Record details

Physical Description: videorecording (DVD)
videodisc
1 videodisc (25 min.) : sd., col. ; 4 3/4 in.
Publisher: Toronto : CBC, c2005 ; Vancouver, BC : Image Media [distributor], 2007.

Content descriptions

General Note:	Originally broadcast on the television program Marketplace, January 2005. DVD-R format. No scene indexing. 3-min "skip" segments.
Restrictions on Access Note:	Eligible B.C. post-secondary institutions only.
Participant or Performer Note:	Host, Wendy Mesley.
Terms Governing Use and Reproduction Note:	Duplication rights expire 2012-11-30; non-erasure.
Language Note:	Closed-captioned.