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The selling game Cover Image DVD DVD

The selling game

MacDonald, Ann-Marie, 1958- (Added Author). Teskey, Susan. (Added Author). Canadian Broadcasting Corporation. Documentary Unit. (Added Author). CBC Learning. (Added Author).

Summary: Explores a new wave of advertising that relies increasingly on consumer-generated content and rejects the ad forms of conventional television. Includes the Diet Coke and Mentos online phenomenon.

Record details

  • Physical Description: videorecording (DVD)
    videodisc
    1 videodisc (45 min.) : sd., col. ; 4 3/4 in.
  • Publisher: Toronto, Ont. : CBC Documentary Unit : CBC Learning [distributor], 2007 .

Content descriptions

General Note:
An episode of CBC TV's DocZone.
Originally aired, October 25, 2007 -- CBC.ca website (viewed Sept. 24, 2008).
DVD-R format. No scene indexing. 10-min. "skip" segments.
Participant or Performer Note: Narrator: Ann-Marie Macdonald.
Terms Governing Use and Reproduction Note:
Restrictions: Camosun employees and students only.

Search for related items by subject

Subject: Advertising
Digital media
Cable television -- Marketing
Internet -- Marketing
Documentary films -- Canada
MARKETING

Available copies

  • 1 of 1 copy available at Camosun College Library.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Holdable? Status Due Date Courses
Interurban Library HF 5823 S44 2007 (Text) 26040002870034 Media Volume hold Available -
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