E-book
Understanding digital marketing marketing strategies for engaging the digital generation
Record details
- ISBN: 9780749456047 (electronic bk.)
- ISBN: 0749456043 (electronic bk.)
- ISBN: 9780749453893
- ISBN: 0749453893
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Physical Description:
electronic resource
remote
1 online resource (xii, 276 p.) : ill. - Publisher: London ; Philadelphia : Kogan Page, 2009.
Content descriptions
| General Note: | Description based on print version record. |
| Bibliography, etc. Note: | Includes bibliographical references (p. [269]-271) and index. |
| Formatted Contents Note: | Going digital--the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online PR and reputation management -- Affiliate marketing and strategic partnerships -- Digital media creative -- A lot to look forward to. |
Search for related items by subject
| Subject: | Internet marketing Social media Strategic planning Marketing -- Management Marketing Digitaliseren |
| Genre: | Electronic books. |
