Book
Reputation rules : strategies for building your company's most valuable asset
Record details
- ISBN: 9780071763745 (alk. paper)
- ISBN: 0071763740 (alk. paper)
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Physical Description:
print
xviii, 295 p. : ill. ; 24 cm. - Publisher: New York : McGraw-Hill, c2011.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the expert trap : reputation, people, and the need for strategic thinking. |
Search for related items by subject
| Subject: | Corporate image Corporations -- Public relations Risk management |
Available copies
- 1 of 1 copy available at Camosun College Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Interurban Library | HG 4026 D54 2011 (Text) | 26040002943310 | Main Collection | Volume hold | Available | - |
