The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone
Record details
- ISBN: 9780071788182 (alk. paper)
- ISBN: 0071788182 (alk. paper)
-
Physical Description:
print
xv, 223 p. : ill. ; 24 cm. - Edition: 1st ed.
- Publisher: New York : McGraw-Hill, c2012.
Content descriptions
Formatted Contents Note: | Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone. |
Search for related items by subject
Subject: | Electronic commerce Communication in marketing |
Available copies
- 1 of 1 copy available at Camosun College Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
---|---|---|---|---|---|---|---|---|
Interurban Library | HF 5548.32 A46 2012 (Text) | 26040003026321 | Main Collection | Volume hold | Available | - |