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The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone  Cover Image Book Book

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

Alpert, Jed. (Author).

Record details

  • ISBN: 9780071788182 (alk. paper)
  • ISBN: 0071788182 (alk. paper)
  • Physical Description: print
    xv, 223 p. : ill. ; 24 cm.
  • Edition: 1st ed.
  • Publisher: New York : McGraw-Hill, c2012.

Content descriptions

Formatted Contents Note: Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.
Subject: Electronic commerce
Communication in marketing

Available copies

  • 1 of 1 copy available at Camosun College Library.

Holds

  • 0 current holds with 1 total copy.
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Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Holdable? Status Due Date Courses
Interurban Library HF 5548.32 A46 2012 (Text) 26040003026321 Main Collection Volume hold Available -

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