Book
The entrepreneur's guide to market research
Record details
- ISBN: 9780313396052 (alk. paper)
- ISBN: 9780313396069 (ebook)
- ISBN: 0313396051 (alk. paper)
- ISBN: 031339606X (ebook)
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Physical Description:
print
xi, 167 p. : ill. ; 25 cm. - Publisher: Santa Barbara, Calif. : Praeger, c2012.
Content descriptions
| General Note: | Includes index. |
| Formatted Contents Note: | What market research is ---and is not -- Typical outline for a business plan market analysis -- Types of market research -- Developing a demographic profile -- Researching trends in our markets -- Distribution and spending patterns -- Estimating the size and growth of the market -- The competition: competitors, emerging trends and technologies -- Exploratory market research -- Putting it all together -- Fitting the market analysis into the business plan. |
Search for related items by subject
| Subject: | Marketing research Business planning Entrepreneurship New business enterprises |
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Available copies
- 1 of 1 copy available at Camosun College Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Interurban Library | HF 5415.2 W454 2012 (Text) | 26040002954721 | Main Collection | Volume hold | Available | - |
