Think public relations

Wilcox, Dennis L. (Added Author).

Record details

ISBN: 9780205857258
ISBN: 0205857256
Physical Description: print
xvii, 400 p. : ill. (chiefly col.) ; 29 cm.
Edition: 2013 ed.
Publisher: Boston : Pearson, c2013.

Content descriptions

General Note:

Includes index.

Formatted Contents Note:

1. What is public relations? -- 2. Careers in public relations -- 3. The growth of a profession -- 4. Today's practice; departments and firms -- 5. Research and campaign planning -- 6. Communication and measurement -7. Public opinion and persuasion -- 8. Managing competition and conflict -- 9. Ethics and the law -- 10. Reaching diverse audiences -- 11. The mass media -- 12. The internet and social media -- 13. Events and promotions -- 14. Global public relations -- 15. Corporate public relations -- 16. Entertainment, sports and tourism -- 17. Government and politics -- 18. Nonprofit, health and education.