Think public relations
Record details
- ISBN: 9780205857258
- ISBN: 0205857256
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Physical Description:
print
xvii, 400 p. : ill. (chiefly col.) ; 29 cm. - Edition: 2013 ed.
- Publisher: Boston : Pearson, c2013.
Content descriptions
General Note: | Includes index. |
Formatted Contents Note: | 1. What is public relations? -- 2. Careers in public relations -- 3. The growth of a profession -- 4. Today's practice; departments and firms -- 5. Research and campaign planning -- 6. Communication and measurement -7. Public opinion and persuasion -- 8. Managing competition and conflict -- 9. Ethics and the law -- 10. Reaching diverse audiences -- 11. The mass media -- 12. The internet and social media -- 13. Events and promotions -- 14. Global public relations -- 15. Corporate public relations -- 16. Entertainment, sports and tourism -- 17. Government and politics -- 18. Nonprofit, health and education. |
Search for related items by subject
Subject: | Public relations |
Available copies
- 1 of 1 copy available at Camosun College Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
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Interurban Library | HM 1221 T55 2013 (Text) | 26040003171036 | Main Collection | Volume hold | Available | - |