Digital wars : Apple, Google, Microsoft and the battle for the internet

Arthur, Charles 1961- (author.).

Summary: "The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business"--

Record details

ISBN: 9780749472030 (pbk.)
ISBN: 0749472030 (pbk.)
ISBN: 9780749472047 (ebook)
Physical Description: print
viii, 335 pages ; 22 cm
Edition: Second edition.
Publisher: London ; Kogan Page, 2014.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (page 323) and index.

Formatted Contents Note:

01. 1998. Bill Gates and Microsoft ; Steve Jobs and Apple ; Bill Gates and Steve Jobs ; Larry Page, Sergey Brin and Google ; Internet search ; Capital thinking -- 02. Microsoft antitrust. Steve Ballmer ; The antitrust trial ; The outcome of the trial -- 03. Search: Google versus Microsoft. The beginnings of search ; Google ; Search and Microsoft ; Bust ; Link to money ; Boom ; Random access ; Google and the public consciousness ; Project Underdog ; Preparing for battle ; Do it yourself ; Going public ; Competition ; Cultural differences ; Microsoft's relaunched search engine ; Friends ; Microsoft's bid for Yahoo ; Google's identity ; The shadow of antitrust ; Still underdog -- 04. Digital music: Apple versus Microsoft. The beginning of iTunes ; Gizmo, Tokyo ; iPod design ; Marketing the new product ; Meanwhile, in Redmond: Microsoft ; iPods and Windows ; Music, stored ; Celebrity marketing ; iTunes on Windows ; iPod mini ; The growth of iTunes Music Store ; Apple and the mobile phone ; Stolen! ; Two-faced ; iPod in the ascendant ; Ecosystem: hardware and apps ; Scratched! ; Silence from Apple ; Apple's best results ; Zune ; Tying the Zune to the Xbox ; White Christmas ; Twilight ; Rout or strategy? -- 05. Smartphones. Mobiles and Microsoft ; Android ; ROKR and a hard place ; iPhone, That's what ; Just walk in ; Disrupted ; Free as in data ; The drawer of broken dreams ; Developers and the iPhone ; Free as in lunch ; Apps for all ; Money in apps ; Flash? Ah ; Envy ; The losers ; Android rising ; Patently ; App patents ; Tipping ; Got lost ; The revolution will be handheld ; The downward spiral -- 06. Tablets. 'Within five years' ; Third category ; Apple dominant ; Always on ; Post-PC ; Grand unified theory -- 07. China. Microsoft ; Google: ethical challenge ; The reset ; Biting a chunk from Apple's reputation ; Killer fact ; Smartphones and tablets ; The definition of 'open' ; Don't Dalai -- 08. 2011.