Design a better business : new tools, skills and mindset for strategy and innovation

Pijl, Patrick van der (author.). Lokitz, Justin, (author.). Solomon, Lisa Kay, (author.).

Summary: This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others. -- Provided by publisher.

Record details

ISBN: 9781119272113
ISBN: 1119272114
ISBN: 9781119272120
ISBN: 1119272122
ISBN: 9781119272137
ISBN: 1119272130
Physical Description: print
269 pages : color illustrations ; 19 x 24 cm
Publisher: [Hoboken, N.J.] : Wiley, [2016]
Copyright: ©2016

Content descriptions

General Note:

Includes index.

How to use this book: 8 Chapters; 48 Case studies; 20 Tools; 7 Core skills; 29 Designers; 36 Hacks;>150 Visuals.

Formatted Contents Note:

Introduction: design a better business and the double loop -- Prepare: prepare your team, your environment, and how you work -- Point of view: be a rebel, develop your vision, create design criteria -- Understand: understand your customer, context, and business -- Ideate: learn to ideate, expand your ideas, and select ideas -- Prototype: bring ideas to life, sketch, and make prototypes -- Validate: find the riskiest assumption, experiment, and pivot -- Scale: when and how to scale; investment readiness level.