Handbook of philanthropy at independent schools

Colson, Helen A., (editor.).

Record details

ISBN: 1631150006
ISBN: 9781631150005
Physical Description: vii, 227 pages : illustrations ; 23 cm
print
Edition: 4th ed.
Publisher: [Washington, D.C.] : National Association of Independent Schools, [2015]
Copyright: ©2015

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references.

Formatted Contents Note:

Section I. Laying the groundwork for effective fund-raising -- 1. Today's donors in a changing world / Daiga E. Galins -- 2. Priorities, planning, people, and partnerships / Helen A. Colson -- 3. Advice to the Board about development duties / Helen A. Colson -- 4. Creating a culture of philanthropy / Anne Seltzer -- Section II. Getting the work done: Fund-raising programs -- 5. The compelling annual fund / Heather Cordes -- 6. Performance indicators to achieve your annual giving potential / Michael G. Spence -- 7. Major gifts: the key to dramatic progress / Joe Woodward -- 8. Capital campaigns: practices and principles / Tracy G. Savage and Andrew C. Hamlin -- 9. Four steps to successful campaign communications / Andrea Jarrel -- 10. Planned giving essentials / Regina Keating -- 11. Alumni and fund-raising / Phil C. Higginson and Anna White Hosea -- 12. An international fund-raising primer / David a. Flash and Timothy G. Struthers -- 13. Advancement services: essentials of data-driven fund-raising / Gigi Cookie Tysinger -- Section III. Technology and communications -- 14. How to think about technology's role in fund-raising / Kevin J. McAllister -- 15. What new media mean for your fund-raising outreach / Michael Stoner -- 16. Getting the word out: communications and fund-raising / Carol Cheney -- 17. Writing for development / Anne Seltzer and Maura Farrell.