Book
The AMA handbook of public relations
Record details
- ISBN: 1400245923 (Paper)
- ISBN: 9781400245925 (Paper)
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Physical Description:
xiii, 239 pages ; 26 cm
print - Publisher: New York, NY : HarperCollins Leadership, an imprint of HarperCollins Focus LLC. [2010]
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement - why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk - formal or familiar ; Bylined material - in all media ; Market research -- Appendix. Tactics for keeping up digitally. |
Search for related items by subject
| Subject: | Public relations Public relations -- United States |
Available copies
- 1 of 1 copy available at Camosun College Library.
Holds
- 0 current holds with 1 total copy.
Show All Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Interurban Library | HD 59 D558 2010 (Text) | 26040003467319 | Main Collection | Volume hold | Available | - |
