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Results 1 - 10 of 14 (page 1 of 2)
The connecting leader : in the age of hyper-transparency, interconnectivty and media anarchy, how corporate leaders connect business with society / Alberto Lopez Valenzuela.
Revealing the corporation [electronic resource] : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology / selected and interpreted by John M.T. Balmer and Stephen A. Greyser.
Reputation rules : strategies for building your company's most valuable asset / Daniel Diermeier.
Free marketing : 101 low and no-cost ways to grow your business, online and off / Jim Cockrum.
Taking brand initiative [electronic resource] : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
Corporate communication : a marketing viewpoint / Klement Podnar.
Do good : embracing brand citizenship to fuel both purpose and profit / Anne Bahr Thompson.
Dealing with an angry public : the mutual gains approach to resolving disputes / Lawrence Susskind, Patrick Field.
Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.
Corporate reputation [electronic resource] : 12 steps to safeguarding and recovering reputation / Leslie Gaines-Ross.

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