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Results 1 - 10 of 14 (page 1 of 2)
Qualitative methods in business research / Päivi Eriksson, Anne Kovalainen.
Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller.
Unraveling the mysteries of case study research : a guide for business and management students / Marilyn L. Taylor, Mikael Søndergaard.
The entrepreneur's guide to market research / Anne M. Wenzel.
The Dragons' Den guide to assessing your business concept / the producers of CBC's Dragons' den, with John Vyge.
On trend : the business of forecasting the future / Devon Powers.
Narrative and numbers : the value of stories in business / Aswath Damodaran.
Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet.
Tilt : shifting your strategy from products to customers / Niraj Dawar.
Questionnaire design [electronic resource] : how to plan, structure and write survey material for effective market research / Ian Brace.

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