Book
The McDonaldization of society
Record details
- ISBN: 0761988122 (pbk. : alk. paper)
-
Physical Description:
xiv, 309 p. ; 24 cm.
print - Edition: Rev. new century ed.
- Publisher: Thousand Oaks, Calif. : Pine Forge Press, c2004.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 245-250) and index. |
| Formatted Contents Note: | 1. An Introduction to McDonaldization -- 2. McDonaldization and Its Precursors: From the Iron Cage to the Fast-Food Factory -- 3. Efficiency: Drive-Throughs and Finger Foods -- 4. Calculability: Big Macs and Little Chips -- 5. Predictability: It Never Rains on Those Little Houses on the Hillside -- 6. Control: Human and Nonhuman Robots -- 7. The Irrationality of Rationality: Traffic Jams on Those "Happy Trails" -- 8. Globalization and McDonaldization: Does It All Amount to ... Nothing? -- 9. McDonaldization in a Changing World: Are There Any Limits? -- 10. Dealing with McDonaldization: A Practical Guide. |
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Available copies
- 1 of 1 copy available at Camosun College Library.
Holds
- 0 current holds with 1 total copy.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Lansdowne Library | HF 5415.32 R58 2004 (Text) | 26040002611396 | Main Collection | Volume hold | Available | - |
More information
| Preface | |
| 1. An Introduction to McDonaldization | |
| McDonalds as a Global Icon | |
| The Long Arm of McDonaldization | |
| The Dimensions of McDonaldization | |
| The Advantages of McDonaldization | |
| A Critique of McDonaldization: The Irrationality of Rationality | |
| What Isn't McDonaldized | |
| McDonald's Troubles: Implications for McDonaldization | |
| A Look Ahead | |
| 2. McDonaldization and Its Precursors: From the Iron Cage to the Fast-Food Industry | |
| Bureaucratization: Making Life More Rational | |
| The Holocaust: Mass-Produced Death | |
| Scientific Management: Finding the One Best Way | |
| The Assembly Line: Turning Workers Into Robots | |
| Levittown: Putting Up Houses - "Boom, Boom, Boom" | |
| Shopping Centers: Malling America | |
| McDonald's: Creating the "Fast-Food Factory" | |
| Conclusion | |
| 3. Efficiency: Drive-Throughs and Finger Foods | |
| Streamlining the Process | |
| Simplifying the Product | |
| Putting Customers to Work | |
| Conclusion | |
| 4. Calculability: Big Macs and Little Chips | |
| Emphasizing Quantity Rather Than Quality of Products | |
| Giving the Illusion of Quantity | |
| Reducing Production and Service to Number | |
| Conclusion | |
| 5. Predictability: It Never Rains on Those Little Houses on the Hillside | |
| Creating Predictable Settings | |
| Scripting Ineraction With Customers | |
| Making Employee Behavior Predictable | |
| Creating Predictable Products and Processes | |
| Minimizing Danger and Unpleasantness | |
| Conclusion | |
| 6. Control: Human and Nonhuman Robots | |
| Controlling Employees | |
| Controlling Customers | |
| Controlling the Process and the Product | |
| The Ultimate Experience of Control? Birth and Death | |
| Conclusion | |
| 7. The Irrationality of Rationality: Traffic Jams on Those "Happy Trails" | |
| Inefficiency: Long Lines at the Checkout | |
| High Cost: Better Off at Home | |
| The Illusion of Fun: Ha, Ha, the Stock Market Just Crashed | |
| The Illusion of Reality: Even the "Singers" Aren't Real | |
| False Friendliness: "Hi, George" | |
| Disenchantment: Where's the Magic | |
| Health and Environmental Hazards: Even Your Pets Are at Risk | |
| Homogenization: It's No Different in Paris | |
| Dehumanization: Getting Hosed at "Trough and Brew" | |
| Conclusion | |
| 8. Globalization and McDonaldization: Does It All Amount to... Nothing? | |
| Globalization | |
| McDonaldization and Grobalization | |
| Nothing-Somthing and McDonaldization | |
| Nothing-Something and Grobalization-Glocalization | |
| The Case for McDonaldization as an Example of the Glocalization of Something | |
| The Case for McDonaldization as an Example of the Grobalization of Nothing | |
| Conclusion | |
| 9. McDonaldization in a Changing World: Are There Any Limits? | |
| The Forces Driving McDonaldization: It Pays, We Value It, It Fits | |
| Other Major Social Changes: McDonaldization in the Era of the "Posts" | |
| Are There Any Limits to the Expansion of McDonaldization? | |
| Looking to the Future: De-McDonaldization? | |
| Conclusion | |
| 10. Dealing With McDonaldization: A Practical Guide | |
| Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules | |
| Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza di Spagna | |
| Coping Individually: " Skunk Works," Blindfolded Children, and Fantasy Worlds | |
| Conclusion | |
| Index | |
| About the Author |
