Corporate social responsibility : doing the most good for your company and your cause

Kotler, Philip. (Author). Lee, Nancy, 1932- (Added Author).

Record details

ISBN: 0471476110 (cloth)
Physical Description: print
x, 307 p. : ill. ; 24 cm.
Publisher: Hoboken, N.J. : Wiley, c2005.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (p. 277-295) and index.

Formatted Contents Note:

The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.