Media, persuasion and propaganda

Summary: Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products?

Record details

ISBN: 9780748644155 (pbk.)
ISBN: 9780748644162 (hbk.)
Physical Description: print
xii, 288 p. : ill. ; 22 cm.
Publisher: Edinburgh : Edinburgh University Press, 2015.

Content descriptions

General Note:	CatMonthString:april.15
Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	1.Rhetoric and Persuasion -- 2.Compelling Images -- 3.Public Opinion and Manufacturing Consent -- 4.Advertising and Consumer Culture -- 5.Psychology of Influence -- 6.Propaganda and War -- 7.Toward a Rhetoric of Film -- 8.Propaganda and Global Economics -- 9.Making News -- 10.Performing Propaganda.
Immediate Source of Acquisition Note:	Donation ; 2015/4.