Includes bibliographical references and index.

Entangling the popular : an introduction to popular culture : a reader / Omayra Cruz and Raiford Guins -- I. Delineating : culture-mass-popular -- 1. 'Culture' and 'masses' / Raymond Williams -- 2. 'Mass civilisation and minority culture' / F. R. Leavis -- 3. 'A theory of mass culture' / Dwight Macdonald -- 4. 'Femininity as mas[s]querade : a feminist approach to mass culture' / Tania Modleski -- 5. 'The popular' / Morag Shiach -- 6. 'Notes on deconstructing "the popular"' / Stuart Hall -- 7. '"Pueblo pueblo" : popular culture in time' / Juan Flores -- II. Commodifying : the commodity, culture and social life -- 8. 'The fetishism of commodities and the secret thereof' / Karl Marx -- 9. 'The work of art in the age of mechanical reproduction' / Walter Benjamin -- 10. 'Culture industry reconsidered' / Theodor W. Adorno -- 11. 'The commodity as spectacle' / Guy Debord -- 12. 'Reification and utopia in mass culture' / Fredric Jameson -- 13. 'Introduction to the politics of culture in the shadow of late capital' / Lisa Lowe and David Lloyd -- III. Marketing : socio-economic considerations of popular culture -- 14. 'Tommy Hilfiger in the age of mass customization' / Paul Smith -- 15. 'America's paradox' / Ellis Cashmore -- 16. 'Traveling Barbie : Indian transnationality and new consumer subjects' / Inderpal Grewal -- 17. 'Corporate disney in action' / Janet Wasko -- 18. 'How tiger lost his stripes : post-nationalist American studies as a history of race, migration, and the commodification of culture' / Henry Yu -- IV. Practicing : popular tastes and ways of consuming -- 19. 'Popular discrimination' / John Fiske -- 20. '(Male) desire and (female) disgust : reading Hustler' / Laura Kipnis --

21. 'Symbolic creativity' / Paul Willis -- 22. 'Star Trek rerun, reread, rewritten : fan writing as textual poaching' / Henry Jenkins -- 23. 'Sleaze mania, euro-trash and high art : the place of European art films in American low culture' / Joan Hawkins -- V. Voicing : identities and articulation -- 24. 'What is this "black" in black popular culture?' / Stuart Hall -- 25. '"Bombay, UK, Yuba city" : bhangra music and the engendering of diaspora' / Gayatri Gopinath -- 26. 'The face of America and the state of emergency' / Lauren Berlant -- 27. 'Pedro Zamora's real world of counterpublicity : performing an ethics of the self' / Jose Esteban Munoz -- 28. 'Looking for my penis : the eroticized Asian in gay video porn' / Richard Fung -- VI. Styling : subculture and popular performance -- 29. 'Subculture' / Dick Hebdige -- 30. 'Second-hand dresses and the role of the ragmarket' / Angela McRobbie -- 31. 'The media development of "subcultures" (or the sensational story of "acid house")' / Sarah Thornton -- 32. 'A style nobody can deal with : politics, style an the postindustrial city in hip hop' / Tricia Rose -- 33. 'If I had a dick : queers, punks, and alternative acts' / Cynthia Fuchs -- 34. 'Drag kings : masculinity and performance' / Judith Halberstam -- VII. Locating : space, place, and power -- 35. 'Walking in the city' / Michel de Certeau -- 36. 'Seance, tricknowlogy, skateboarding, and the space of youth' / Michael Nevin Willard -- 37. 'Straight out the barrio : Ozomatli and the importance of place in the formation of chicano/a popular culture in Los Angeles' / Victor Hugo Viesca -- 38. 'Wearing your art on your sleeve : notes towards a diaspora history of black ephemera' / Paul Gilroy -- 39. 'Diasporic noise : history, hip hop, and the post-colonial politics of sound' / George Lipsitz -- 40. 'Head-hunting on the Internet : identity tourism, avatars, and racial passing in textual and graphic chat spaces' / Lisa Nakamura.