Includes bibliographical references and index.

Introduction / Mary Celeste Kearny -- Part I : Foundations : Studying gender and media. Feminist perspectives on the media / Liesbet van Zoonen ; The symbolic annihilation of women by the mass media / Gaye Tuchman ; Visual pleasure and narrative cinema / Laura Mulvey ; Defining women : the case of Cagney and Lacey / Julie D'Acci ; Gender and the culture of empire : toward a feminist ethnography of the cinema / Ella Shohat ; Beyond racism and misogyny : black feminism and 2 Live Crew / Kimberlé Williams Crenshaw ; Imitation and gender insubordination / Judith Butler ; Postfeminist media culture : elements of a sensibility / Rosalind Gill -- Part II : Production : labor, creativity, marketing, and technology. Women and men in film : gender inequality among writers in a culture industry / Denise D. Bielby and William T. Bielby ; Women's film production : going mainstream / Michelle Citron ; Gendering the commodity audience : critical media research, feminism, and political economy / Eileen R.Meehan ; Hiding homoeroticism in plain view : the Fight club DVD as digital closet / Robert Allen Brookey and Robert Westerfelhaus ; Fractured fairy tales and fragmented markets : Disney's Weddings of a lifetime and the cultural Politics of media conglomeration / Elana Levine ; Gender and the commodification of community : women.com and gURL.com / Leslie Regan Shade ; "I'll resist with every inch and every breath" : girls and zine making as a form of resistance / Kristen Schilt ; Looking to get paid : how some black youth put culture to work / Robin D. G. Kelley ; Women and the electric guitar / Mavis Bayton --

Part III : Texts : bodies, identities, and representation. Boys will be boys : men's magazines and the normalisation of pornography / Annabelle Mooney ; Reckoning loyalties : white femininity as "crisis" / Aimee Carrillo Rowe and Samantha Lindsey ; Brain, brow, and booty : Latina iconicity in U.S. popular culture / Isabel Molina Guzmán and Angharad N. Valdivia ; Missy "Misdemeanor" Elliott : rapping on the frontiers of female identity / Eliza Sellen; Making her (in)visible : cultural representations of lesbianism and the lesbian body in the 1990s / Ann M. Ciasullo ; Joe Millionaire and women's positions : a question of class / Renee M. Sgroi ; Boys don't cry and female masculinity : reclaiming a life & dismantling the politics of normative heterosexuality / Brenda Cooper ; The televised sports manhood formula / Michael A. Messner, Michele Dunbar, and Darnell Hunt ; Looking for my penis : the eroticized Asian in gay video porn / Richard Fung ; Queer eye for the straight guise : camp, postfeminism, and the Fab Five's makeovers of masculinity / Steven Cohan ; "Slaves with white collars" : persistent performances of masculinity in crisis / Karen Lee Ashcraft and Lisa A. Flores ; A body of text : revisiting textual performances of gender and sexuality on the internet / Niels van Doorn, Sally Wyatt, and Liesbet van Zoonen -- Part IV : Texts : genre, mode, and other narrative strategies. Oedipus interruptus / Teresa de Lauretis ; A "girlboy's" own story: non-masculine narrativity in Ma vie en rose / Michael R. Schiavi ; Speculations on the relationship between soap opera and melodrama / Christine Gledhill ; Film bodies : gender, genre, and excess / Linda Williams ; "I just want to be me again!" : beauty pageants, reality television, and post-feminism / Sarah Banet-Weiser and Laura Portwood-Stacer ; Fists of fury : discourses of race and masculinity in the martial arts cinema / Yvonne Tasker ; Letting the boys be boys : talk radio, male hysteria, and political discourse in the 1980s / Susan J. Douglas ; "Waddaya lookin' at?" re-reading the gangster genre through The Sopranos / Martha P. Nochimson ; "Never trust a snake" : WWF wrestling as masculine melodrama / Henry Jenkins ; Forging masculinity : heavy-metal sounds and images of gender / Robert Walser ; The gendered carnival of pop / Diane Railton --

Part V : Consumption : spectators, fans, users, and gamers. Women's genres : melodrama, soap opera, and theory / Annette Kuhn ; The oppositional gaze : black female spectators / bell hooks ; There's something queer here / Alexander Doty ; Behind closed doors : video recorders in the home / Ann Gray ; Sizing up record collections : gender and connoisseurship in rock music culture / Will Straw ; Feminine fascinations : forms of identification in star-audience relations / Jackie Stacey ; The fabulous sublimity of gay diva worship / Brett Farmer ; Private uses of cyberspace : women, desire, and fan culture / Sharon Cumberland ; Women and games : technologies of the gendered self / Pam Royse ... [et al.] ; Real boys carry girly epics : normalising gender bending in online games / Esther MacCallum-Stewart.