Book
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
Record details
- ISBN: 9781944659011 (pbk.)
- ISBN: 9781944659004 (hardcover)
- ISBN: 1944659005 (hardcover)
- ISBN: 1944659013 (pbk.)
- Physical Description: xvii, 783 pages : illustrations ; 28 cm
- Edition: Eighth edition.
- Publisher: New Jersey : World Scientific, [2016]
Content descriptions
| General Note: | Includes index. |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Pt.1: Understanding service products, consumers, and markets -- Pt.2: Applying the 4Ps of marketing to services -- Pt.3: Managing the customer interface -- Pt.4: Developing customer relationships -- Pt.5: Striving for service excellence -- Pt.6: Case studies. |
Search for related items by subject
| Subject: | Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing. |
Available copies
- 1 of 1 copy available at Camosun College Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Interurban Library | HF 5415.13 L5883 2016 (Text) | 26040003189871 | Main Collection | Volume hold | Available | - |
