Book
The business of personal training / Mark A. Nutting.
Détails de la notice
- ISBN : 9781492517221
- ISBN : 1492517224
- Description physique : xiii, 265 pages illustrations; 28 cm
- Éditeur : Champaign, IL : Human Kinetics, [2019]
Descriptions du contenu
- Note de bibliographie, etc.:
- Includes bibliographical references and index.
- Note de dépouillement structurée :
- Discovering your purpose and the scope of what you can do -- Choosing to be a personal trainer for a fitness facility -- Choosing to be a self-employed personal trainer -- Choosing to be a personal trainer and facility owner -- Creating a business plan -- Determining your business structure -- Screening and hiring your staff -- Obtaining the right insurance -- Determining your offerings and their pricing -- Developing forms and contracts -- Becoming financially profitable -- Marketing your services and your business -- Learning the art of selling -- Communicating with clients, businesses, and the community -- Identifying options for outsourcing your tasks -- Growing your business -- Business plan templates -- Personal trainer-client forms -- Business resources.
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Copies disponibles
- 1 de 1 exemplaire disponible à Camosun College Library.
Réservations
- 0 réservations en cours avec 1 exemplaire.
| Localisation | Cote / Notes | Code à barres | Localisation | Modificateur de prêt | Réservation possible? | Disponibilité | Échéance | Cours |
|---|---|---|---|---|---|---|---|---|
| Interurban Library | GV 428.7 N87 2019 (Text) | 26040003206444 | Main Collection | Réservation d’un volume | Disponible | - |
- Book News
This guide outlines business aspects of personal training. It covers the roles and responsibilities of personal trainers, including the purpose and scope of the role, working for a fitness facility, being self-employed, or owning a facility, then business skills: creating a business plan; determining a business structure; screening and hiring staff; obtaining insurance; determining offerings and their pricing; developing forms and contracts; becoming profitable; marketing services and the business; selling; communicating with clients, businesses, and the community; identifying options for outsourcing tasks; and growing the business. Additional content is available online. Annotation ©2018 Ringgold, Inc., Portland, OR (protoview.com) - Human Kinetics
Running a personal training business is not easy. From marketing and sales to budgets, staffing, and clientele issues there is much to consider. Getting it right takes timeâtime that you would probably rather spend improving your clientsâ fitness and wellness. The Business of Personal Training walks you through the business-based side of personal training while teaching you the valuable skills youâll need to start, build, and grow your business. Whether you are a personal trainer working for a fitness facility, an independent contractor, or the owner of a personal training business, you will benefit from the practical business guidelines and tools presented in this book.
Divided into two main parts, The Business of Personal Training will first give you an understanding of the various roles open to you and the expectations in each. The second part will lead you through key business concepts designed to grow your business. Youâll learn how to structure your business, plan for startup expenses and financing, and get the right staff in place. Youâll find critical information on marketing and promoting the services you offer, effectively selling and generating revenue, driving referral business and customer loyalty, and expanding and diversifying your business. Two appendixes offer sample templates and forms:
⢠Nine business plan templates: cover letter, executive summary, business or company description, market analysis and demographics, competitive analysis, management plan, financial plan, capital required, and marketing plan
⢠Seven personal trainerâclient forms: PAR-Q+, personal wellness profile, physicianâs clearance, informed consent and release, assessment recording form, cleaning checklist, and facility and equipment maintenance log
As an added bonus, a companion web resource provides the templates and forms in an electronic format so you can customize them as needed. A third appendix provides a list of business resources.
There is no need to be overwhelmed with all that goes into running your personal training business successfully. The Business of Personal Training is a comprehensive, digestible, and applicable resource that will take your business to the next level, giving you more time for whatâs most important.
Earn continuing education credits/units! A continuing education course and exam that uses this book is also available. It may be purchased separately or as part of a package that includes all the course materials and exam. - Human Kinetics
From marketing and sales to budgets, staffing, and clientele issues, The Business of Personal Training walks you through the business-based side of personal training while teaching you the valuable skills youâll need to start, build, and grow your business.