The business of personal training Cover Image

Book

The business of personal training / Mark A. Nutting.

Nutting, Mark A., 1957- (author.).

Summary:

Running a personal training business is not easy. From marketing and sales to budgets, staffing, and clientele issues, getting it right takes time--time that you would probably rather spend improving your clients' fitness and wellness. That is where The Business of Personal Training comes in. Whether you are a personal trainer working for a fitness facility, an independent contractor, an independent personal trainer, or the owner of a personal training business, you will benefit from the practical guidelines, time-saving advice, and essential tools presented in this book.

Record details

ISBN: 9781492517221
ISBN: 1492517224
Physical Description: xiii, 265 pages illustrations; 28 cm
Publisher: Champaign, IL : Human Kinetics, [2019]

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Discovering your purpose and the scope of what you can do -- Choosing to be a personal trainer for a fitness facility -- Choosing to be a self-employed personal trainer -- Choosing to be a personal trainer and facility owner -- Creating a business plan -- Determining your business structure -- Screening and hiring your staff -- Obtaining the right insurance -- Determining your offerings and their pricing -- Developing forms and contracts -- Becoming financially profitable -- Marketing your services and your business -- Learning the art of selling -- Communicating with clients, businesses, and the community -- Identifying options for outsourcing your tasks -- Growing your business -- Business plan templates -- Personal trainer-client forms -- Business resources.