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The business of personal training  Cover Image Book Book

The business of personal training

Summary: Running a personal training business is not easy. From marketing and sales to budgets, staffing, and clientele issues, getting it right takes time--time that you would probably rather spend improving your clients' fitness and wellness. That is where The Business of Personal Training comes in. Whether you are a personal trainer working for a fitness facility, an independent contractor, an independent personal trainer, or the owner of a personal training business, you will benefit from the practical guidelines, time-saving advice, and essential tools presented in this book.

Record details

  • ISBN: 9781492517221
  • ISBN: 1492517224
  • Physical Description: print
    xiii, 265 pages illustrations; 28 cm
  • Publisher: Champaign, IL : Human Kinetics, [2019]

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Formatted Contents Note: Discovering your purpose and the scope of what you can do -- Choosing to be a personal trainer for a fitness facility -- Choosing to be a self-employed personal trainer -- Choosing to be a personal trainer and facility owner -- Creating a business plan -- Determining your business structure -- Screening and hiring your staff -- Obtaining the right insurance -- Determining your offerings and their pricing -- Developing forms and contracts -- Becoming financially profitable -- Marketing your services and your business -- Learning the art of selling -- Communicating with clients, businesses, and the community -- Identifying options for outsourcing your tasks -- Growing your business -- Business plan templates -- Personal trainer-client forms -- Business resources.
Subject: Personal trainers
Physical fitness -- Vocational guidance
Physical fitness centers -- Management -- Handbooks, manuals, etc

Available copies

  • 1 of 1 copy available at Camosun College Library.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Holdable? Status Due Date Courses
Interurban Library GV 428.7 N87 2019 (Text) 26040003206444 Main Collection Volume hold Available -

Mark A. Nutting, CSCS,*D, NSCA-CPT,*D, ACSM-HFD, ACSM-CEP, RCPT*E, is known for “training the personal trainer.” He has more than 37 years of experience in personal training and health club management and over 10 years of intensive study about business practices and how to apply them to the fitness industry. Mark is an early adopter of the newest technologies and social media applications, and he is an eight-year veteran blogger to his large network of top professionals in general business and the fitness business. In 2017, Mark was designated as a Recognized Certified Personal Trainer Emeritus by the National Strength and Conditioning Association (NSCA). He was the recipient of the 2016 Personal Fitness Professional’s Trainer of the Year Legacy Award and NSCA’s 2009 Personal Trainer of the Year Award.

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