Book

Aquatic center marketing / Judith Leblein Josephs.

Josephs, Judith Leblein, 1955- (author.).

Summary:

"Aquatic Center Marketing will offer marketing ideas to both new and existing aquatic centers of all types and sizes. The book offers techniques to increase membership, re-energize attendance, establish a facility's value in the community, and reinforce the importance of aquatics as a lifetime activity. The book will include 11 chapters organized under four parts: Brand Management, Guest Communications, Marketing Development, and Marketing Without Millions. Specific topics will include creating mascots, attracting corporate sponsors, and catering to special populations"-- Provided by publisher.

Record details

ISBN: 9781492526261
ISBN: 1492526266
Physical Description: xii, 195 pages : illustrations ; 26 cm
Publisher: Champaign, IL : Human Kinetics, [2019]
Copyright: ©2019

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (page 193).
Formatted Contents Note:	Develop a brand identity -- Create brand visibility -- Build community consensus -- Design to excite guests -- Appeal to specific populations -- Price smartly -- Get the most out of media -- Maximize electronic communications -- Turn lifeguards and staff into ambassadors -- Use special events as promotions -- Enhance the bottom line with corporate sponsorships.