In today's hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money -- and their decision involves far more than product quality alone. Most businesses are still struggling to adapt as they continue to follow archaic, detrimental business practices. Meanwhile, as both shoppers and employees, the rising Millennial generation is making their stance perfectly clear: They are not interested in supporting organizations that seem inauthentic, soulless, or dishonest. If you want to build an industry-dominating business in today's market, honesty isn't just an important core value. It's the #1 business strategy you'll need. In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy. shows how today's greatest business leaders embrace honesty in order to achieve game-changing success. Through case studies and interviews with leaders at Bridgewater Associates, Sprint, Quicken Loans, Domino's Pizza, The Ritz-Carlton and more, Kozodoy presents fresh business concepts that anyone in the workplace can implement in order to: -Reach and retain your best customers in order to rapidly explode sales -Attract and inspire the best talent in any industry -Create an unbeatable culture of innovation that dominates your competitors -Earn your team's respect and loyalty -Unlock deep personal fulfillment by setting the "right" goals Filled with powerful lessons for current and future leaders, this timely book demonstrates how to use both the organizational and individual level to achieve true greatness in business and in life. -- Publisher description.

"Inc. columnist and Inc. 5000 business coach Peter Kozodoy shows how business leaders of all sizes and industries have used the core value of honesty to achieve massive business success"-- Provided by publisher.