Book
What your donors want ... and why! : the ultimate guide to fundraising communications / Tom Ahern.
The New York Times has called Tom Ahern one of the country's most sought-after creators of fundraising messages. He's also a hugely popular trainer, introducing fundraisers around the world to the secrets of persuasion and donor-centricity. What Your Donors Want...and Why! is his latest and most impassioned book. In its chapters, nonprofits learn how to treat donors as customers, how to organize communications around the prime metric of Lifetime Value, and how to answer the Big Three questions required in a high-performance case for support. What Your Donors Want...and Why! bases its advice on the latest research and debunks a host of common myths, exploring in depth the psychology and neuroscience behind loyal donors.-- Amazon.com.
Record details
- ISBN: 9781889102627
- ISBN: 1889102628
- Physical Description: viii, 173 pages ; 28 cm.
- Publisher: Medfield, Massachusetts : Emerson & Church, Publishers, [2020]
Search for related items by subject
| Subject: | Fund raising. Business communication. Customer relations. Nonprofit organizations. |
Available copies
- 1 of 1 copy available at Camosun College Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Interurban Library | HG 177 A345 2020 (Text) | 26040003467400 | Main Collection | Volume hold | Available | - |
