Managing tourism enterprises : start-up, growth and resilience Cover Image

Book

Managing tourism enterprises : start-up, growth and resilience / Rob Hallak and Craig Lee.

Hallak, Rob, (author.). Craig, Lee, (author.).

Summary:

Managing Tourism Enterprises: Start-up, Growth and Adaptability brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty. The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations.

Record details

ISBN: 9781789249422
ISBN: 1789249422
Physical Description: v, 244 pages : illustrations (some color), color map ; 25 cm
Publisher: Oxfordshire, UK ; CABI, [2023]
Copyright: ©2023

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

1. Conceptual Foundations of Tourism Enterprises -- 2. Entrepreneurship and New Ventures -- 3. Creativity and Innovation -- 4. Marketing, Service Quality and Distribution -- 5. Business Strategy and Growth -- 6. Human Capital and Human Resources -- 7. Leadership for Tourism Enterprises -- 8. Sources of Financial Capital -- 9. Managing Financial Performance -- 10. Social Capital and Business Networks -- 11. Crisis Management and Entrepreneurial Resilience -- 12. Digital Disruption and New Business Models -- 13. Template 1: Marketing Planning and Strategy -- 14. Template 2: Feasibility analysis.