Running events : policies, marketing and impacts Cover Image

Book

Running events : policies, marketing and impacts / Kostas Alexandris, Vassil Girginov and Jeroen Scheerder ; contributors, Panagiota Balaska [and eight others].

Alexandris, Kostas, (author.). Girginov, Vassil, 1956- (author.). Scheerder, Jeroen, (author.).

Summary:

"This is the first book to critically examine the relationship between running events in local, national, and international welfare policy, their marketing and management, and the resulting social impacts. Drawing on original empirical research, the book presents a series of illustrative case studies, with each chapter containing take-home messages for sport and events managers looking to improve their professional practice. Developing a new theoretical perspective on running events, the book presents data from around the world, including five European countries, the US and China. It covers different types of events, from big city marathons to community park runs, and new types of events such as path and trail runs, night runs, ultra runs, xtreme runs and obstacle run, presenting a typology of running events that will help shape future analysis of this rapidly growing sector. The book also examines the market for running events, runners' socio-demographic profiles, the main management and marketing approaches and techniques used by organisers, and the socio-economic impacts of running events, such as the effect on people's attitudes and behaviours, organisational planning, city promotion and social interactions. Running events are central to sport at all levels, from grassroots to professional, so this book is essential reading for any student, researcher or practitioner working in sport management, sport development, sport policy, the sociology of sport, or event studies"-- Provided by publisher.

Record details

ISBN: 9781032294599
Physical Description: xxii, 143 pages : illustrations ; 23 cm.
Publisher: London : Routledge, Taylor & Francis Group, 2023.

Content descriptions

General Note:	"Routledge focus"--Cover.
Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	The many facets of running / Vassil Girginov -- Running events -- Running studies -- Plan of this book -- References -- The Running eventscape: developments, runners' profiles and policies / Jeroen Scheerder and Kobe Helsen -- Developments in the running industry -- Three waves of running -- Running waves in numbers -- Runners' profiles -- Demographics -- Motives for running -- Social status -- Actors in the running market -- Role of running providers -- Role of the public sector -- Public value and the need for collaboration -- Conclusions -- References -- Case study: The AG Antwerp ten Miles & Marathon and the Brussels 20km -- Race: Trends in Participant Numbers and Profiles -- Kobe Helsen and Jeroen Scheerder -- Case Study: The AG Antwerp Ten miles & marathon and the Eindejaarscorrida Leuven: comparing events policy, events marketing and Events impact between a commercial and voluntary running event provider / Kobe Helsen and Jeroen Scheerder -- Marketing running events / Kostas Alexandris, Paul Hover and Linda Ooms -- The product of running events -- Marketing implications -- The place and time of running events -- Marketing implications -- The promotionof running events -- Market segmentation -- Marketing implications market segmentation -- Branding of running events -- Marketing implications branding of running events -- Communication strategy -- Marketing implications communication strategy -- Conclusions -- references -- Case study: marathon Amersfoort, The Netherlands / Paul Hover and Linda Ooms -- Case study: Athens marathon: the authentic / Thomas Karagiorgos, Apostolia Ntovoli, Panagiota Balaska and Kostas Alexandris -- Running events' impacts / Vassil Girginov -- Running events impacts: taking stock of current knowledge -- Visions of impact -- Delivering running events impacts -- References -- Case study: the LifeSouth race weekend, Gainesville, Florida, USA / Kyriaki (Kiki) Kaplanidou -- Case study: running events in China and their impact / Xiaoyan Xing and Yue Liu -- Conclusion / Vassil Girginov -- From couch to 5k: the politics, marketing and impact of running events -- Studying running events -- Running events and sustainable development -- References.