Overfished ocean strategy : powering up innovation for a resource-deprived world

Summary: "Business is waking up to a global shortage of resources of every kind. Raw materials are running out, whether in Tokyo or Quito. While businesses have toyed with the idea of sustainability as a means to market to eco-minded consumers, this book shows that scarcity must become central to their thinking and the key driver of strategic innovation" --

Record details

ISBN: 9781609949648 (hardback) :
Physical Description: print
vii, 195 p. : illustrations ; 25 cm.
Edition: 1st ed.
Publisher: San Francisco, Calif. : Berrett-Koehler Publishers, c2014.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Warm Greetings! -- Where Are the Fish? The New Competitive Reality -- Overfished Ocean Strategy: Five Principles That Make It Work -- Principle One: From Line to Circle -- Principle Two: From Vertical to Horizontal -- Principle Three: From Growth to Growth -- Principle Four: From Plan to Model -- Principle Five: From Department to Mindset -- The Death of Green,.or Is Your Marriage Sustainable? -- As a Means of Conclusion: What Should Business Do.