Questionnaire design how to plan, structure and write survey material for effective market research

Brace, Ian 1949- (Author).

Summary: Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

Record details

ISBN: 9780749454999 (electronic bk.)
ISBN: 0749454997 (electronic bk.)
ISBN: 6611776125 (electronic bk.)
ISBN: 9786611776121 (electronic bk.)
Physical Description: electronic resource
remote
1 online resource (305 p.) : ill.
Edition: 2nd ed.
Publisher: London ; Philadelphia : Kogan Page, 2008.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (p. [286]-293) and index.
Formatted Contents Note:	1. Objectives in writing a questionnaire -- 2. The data collection media -- 3. Planning the questionnaire -- 4. Types of question and data -- 5. Rating scales -- 6. Applications -- 7. Writing the questionnaire -- 8. Laying out the questionnaire -- 9. Online questionnaires -- 10. Piloting the questionnaire -- 11. Ethical issues -- 12. Social desirability bias -- 13. International surveys -- Appendix 1. Example questionnaire -- Appendix 2. The Market Research Society Code of Conduct.
Source of Description Note:	Description based on print version record.