Includes bibliographical references and index.

Pt. I. Introduction -- Ch. 1. Business Research for the 21st Century -- -- Pt. II. Beginning the Research Process -- Ch. 2. Fundamentals of Research Design -- Ch. 3. Creative Decision Making and Research -- Ch. 4. Ethics in Business Research -- -- Pt. III. Data Collection, Management, and Sampling -- Ch. 5. Data Collection Approaches -- Ch. 6. Measurement and Scaling -- Ch. 7. Questionnaire Design -- Ch. 8. Sampling Approaches and Considerations -- -- Pt. IV. Data Analysis and Presentation -- Ch. 9. Understanding and Presenting Data -- Ch. 10. Basic Data Analysis Methods -- Ch. 11. Correlation and Regression -- Ch. 12. Reporting and Presenting Research -- -- Pt. V. Advanced Topics in Business Research -- Ch. 13. Other Multivariate Techniques -- Ch. 14. Advanced Analysis and Presentation Approaches